We’re trusted strategic marketing partners and business advisors to early stage consumer brands.

We ideate, execute, and scale campaigns that transform our clients into category leaders.

Clients and Partners

We’ve worked alongside industry leading and emerging brands in fashion, beauty, wellness, entertainment, hospitality, design, fine art, media, lifestyle, and sports.

Business Strategy & Marketing Support for Early Stage Consumer Brands

OUR SERVICES

BUILD THE FOUNDATION

GO-TO-MARKET

Market Research

Competitive Analysis

AUDIENCE DEVELOPMENT

Community Building

Customer Archetyping

CONNECT WITH YOUR AUDIENCE

BRAND STRATEGY

Brand Positioning

Messaging & Storytelling

SOCIAL MEDIA & EMAIL

Content Strategy

Campaign Development

SCALE WITH PURPOSE

GROWTH

Brand Partnerships

Business Roadmapping

EXPERIENTIAL

Event Planning

Event Production

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Need help transforming your early traction into

scalable business strategies?

That’s our expertise.

Schedule your discovery call today.

Book Now

TESTIMONIALS

TESTIMONIALS

  • "As we grew, Muna challenged us to look outside our normal ways of working and thinking. She was able to connect the dots and develop actual systems and solutions."

    A. Chaosurwong (Growth Stage)

  • “Business tip: find yourself a Muna. You can tell her your OUTRAGEOUS goals and she’ll build the roadmap to get you there. And most importantly, help you get to the root of why you want those goals in the first place.”

    C. Alert (Early Stage)

  • “My strategy session with Muna really allowed me to flush out my ideas as well as redefine my thought process around partnerships and customer acquisition strategies.”

    S. Walker (Early Stage)

  • "The materials and advice Muna provided were pivotal in helping us shift directions. As a result I feel much more aligned and clear about our priorities."

    J. Johnson (Early Stage)

  • "If you don’t know Muna, she seriously is the smartest person in business that I know. If you’re running a business, you need to know her."

    C. Alert (Early Stage)

  • "Muna made me feel a lot more supported in my ideas and improved my confidence as a CEO. Everything she does comes from a place of creating sustainable solutions and longevity for the company. "

    E. Fox (Growth Stage)

TESTIMONIALS

TESTIMONIALS

What are you waiting for?

Schedule Your Discovery Call Today

OUR FOUNDER

Muna Ikedionwu is a passionate business strategist, advisor, strategic marketer, writer, and board member.

She is the founder of MKEDI, an award winning strategic marketing and business advisory firm turning early stage consumer brands into category leaders.

She also writes the weekly business newsletter I Have Thoughts…

Her unique perspective comes from years working with companies across beauty, fashion, wellness, and entertainment including Warby Parker, the WNBA, Gucci, Topicals, Erewhon, and Gap Inc.

Prior to starting MKEDI, Muna served as Associate Director of Style House, advising the firm’s corporate clients and investment portfolio companies. She acted as a startup expert for Grammy® Award Winner Pharrell Williams’s Black Ambition Prize and helped raise $7 million for female-founded startup Garden Society.

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Follow us on Instagram @munaikedionwu // @mkedi.co